Chaired by: Dr. Georg Wittmann, Research Director, ibi research an der Universität Regensburg
The German manufacturing and wholesale sectors have not escaped the onward advance of digitalisation. Experts anticipate that corporate procurement processes will continue to shift towards the internet. Anyone wishing to succeed in B2B e-commerce must however take certain factors into account which are rarely encountered in consumer transactions. Stimulating specialist lectures by experienced professionals report on the opportunities and the challenges of digital B2B and wholesale business. They demonstrate developments and changes resulting from the digitalisation of the supply chain. Illustrated practical talks will inform attendees of how their business model can benefit from e-commerce and what technical support is available to them.