Chaired by: Holger Seidenschwarz, SME 4.0 Competence Center Trade c/o ibi research, Regensburg
In Germany as elsewhere, manufacturers and wholesalers simply cannot ignore digitalization. For the future experts are expecting a further shift of business procurement processes onto the internet, alongside a continuation of existing channels. Businesses that want to be successful in the multi-channel environment need to take into account a number of key issues. Experienced practitioners give fascinating insight here into the influence of digitalization on their business models in B2B and wholesale, pointing out the opportunities as well as the pitfalls.